The Plock Candy Blog
The Complete Guide to Bubs Candy
By Plock Candy · Updated
If you've spent any time on candy TikTok, you've seen them: chewy pastel skulls, giant sour ovals, and foam raspberries being scooped by the kilo. That's Bubs — the Swedish candy brand that turned pick-and-mix ("plockgodis") into a global obsession. Here's everything you need to know.
What is Bubs?
Bubs Godis is a family-owned Swedish candy maker from Jönköping, Småland, founded in the early 1990s. They specialize in foam and gummy candy with a uniquely soft, chewy texture — and most of their range is completely free of gelatin and other animal products, which is rare in the candy world.
The famous skulls
The icon of the brand is the Cool Raspberry Skull ("Hallonskalle") — a half-raspberry, half-foam skull that's equal parts fruity and creamy. Its sour sibling, the Sour Skull, adds a tangy sugar coating. If you try one Bubs candy, make it a skull.
Sour vs. sweet: where to start
Bubs splits into two camps. The sweet foam pieces — like Banana Caramel Ovals and Raspberry Skulls — are pillowy and mild. The sour range (Surskalle, Sour Octopus, the legendary Dizzy Skull) is coated in citric acid sugar and delivers the punch Swedes expect from their lösgodis. New to Swedish candy? Start sweet, then work your way sour.
Why is Bubs everywhere right now?
A mix of texture (nothing else chews quite like Bubs foam), vegan-friendly recipes, and social media. Videos of candy scoops mixing Bubs pieces by the kilo turned the brand into the most searched Swedish candy in the world — and the hardest to keep in stock.
Where to find Bubs candy in San Francisco
That's where we come in. Plock brings Sweden's pick-and-mix tradition to 3101 Fillmore St in San Francisco, with 150+ kinds of Swedish candy and snacks, Bubs included. Plan your visit.
Frequently asked questions
What kind of candy is Bubs candy?
Bubs is Swedish foam and gummy candy. Its best-known pieces combine a soft foam layer with a chewier gummy layer, like the raspberry-and-foam skulls and the banana caramel ovals, and a sour range is coated in citric acid sugar.
Why is Bubs candy so popular?
Bubs went viral on TikTok with videos of candy scooped by the kilo. Its soft foam texture, bold sour pieces and mostly gelatin-free recipes set it apart, and US searches for "bubs candy" now run in the tens of thousands a month.
Is Bubs candy unhealthy?
Bubs is candy, so it is mostly sugar and best enjoyed as a treat. Most of the range is made without gelatin and other animal products, which suits vegetarians, but that does not make it a health food.
Where can I buy Bubs candy in the US?
Bubs is sold online and in Swedish pick-and-mix stores in several US cities. In San Francisco you can pick your own Bubs mix at Plock Candy, 3101 Fillmore St.