The Plock Candy Blog

The Complete Guide to Bubs Candy

If you've spent any time on candy TikTok, you've seen them: chewy pastel skulls, giant sour ovals, and foam raspberries being scooped by the kilo. That's Bubs — the Swedish candy brand that turned pick-and-mix ("plockgodis") into a global obsession. Here's everything you need to know.

What is Bubs?

Bubs Godis is a family-owned Swedish candy maker from Jönköping, Småland, founded in the early 1990s. They specialize in foam and gummy candy with a uniquely soft, chewy texture — and most of their range is completely free of gelatin and other animal products, which is rare in the candy world.

The famous skulls

The icon of the brand is the Cool Raspberry Skull ("Hallonskalle") — a half-raspberry, half-foam skull that's equal parts fruity and creamy. Its sour sibling, the Sour Skull, adds a tangy sugar coating. If you try one Bubs candy, make it a skull.

Sour vs. sweet: where to start

Bubs splits into two camps. The sweet foam pieces — like Banana Caramel Ovals and Raspberry Skulls — are pillowy and mild. The sour range (Surskalle, Sour Octopus, the legendary Dizzy Skull) is coated in citric acid sugar and delivers the punch Swedes expect from their lösgodis. New to Swedish candy? Start sweet, then work your way sour.

Why is Bubs everywhere right now?

A mix of texture (nothing else chews quite like Bubs foam), vegan-friendly recipes, and social media. Videos of candy scoops mixing Bubs pieces by the kilo turned the brand into the most searched Swedish candy in the world — and the hardest to keep in stock.

Where to find Bubs candy in San Francisco

That's where we come in. Plock is bringing Sweden's pick-and-mix tradition to 3101 Fillmore St this September, with 150+ kinds of Swedish candy and snacks — Bubs included. Join the list on our homepage for an opening treat.