Plock Candy guide
Swedish chocolate
Swedish chocolate is best known for creamy milk chocolate from Marabou, Sweden's best-known chocolate brand, and for classic bars such as Daim, Kexchoklad and Plopp. It leans sweet and milky rather than dark, and Swedes eat it both as bars and as small pieces in a pick-and-mix bag.
- Best-known brand
- Marabou, founded in 1916
- Classic bars
- Daim, Kexchoklad, Plopp, Japp
- Main makers
- Marabou, now part of Mondelez, and Cloetta
- Style
- Mostly sweet, creamy milk chocolate
- In pick and mix
- Small chocolate pieces next to gummies and licorice
What is the famous Swedish chocolate?
Marabou milk chocolate is the chocolate most Swedes grow up with. Marabou was founded in 1916 and is now part of Mondelez, and its milk chocolate bars, Daim, Japp and the Aladdin chocolate box are fixtures in Swedish shops.
Classic Swedish chocolate bars
- Daim: crunchy almond caramel covered in milk chocolate, by Marabou.
- Kexchoklad: layered wafer covered in chocolate, by Cloetta.
- Plopp: milk chocolate with a soft toffee center, by Cloetta.
- Japp: caramel and nougat in milk chocolate, by Marabou.
How is Swedish chocolate different?
Swedish milk chocolate is typically creamy and sweet with a smooth melt, and the classic bars mix chocolate with caramel, wafer or toffee. In Sweden chocolate is also part of pick-and-mix, so a single bag can hold chocolate pieces next to foam candy and salty licorice.
Chocolate in a Swedish pick and mix
Chocolate is one of the pick-and-mix categories at Plock Candy, 3101 Fillmore St in San Francisco. A few chocolate pieces balance sour and salty candy in the same bag.
Frequently asked questions
Which chocolate is best in Sweden?
Marabou milk chocolate is the classic everyday choice, and Daim and Kexchoklad are the best-known bars. To compare textures, try a crunchy Daim and a wafer Kexchoklad side by side.
What candy is Sweden famous for?
Sweden is famous for lösgodis, pick-and-mix candy sold loose from bins, especially foam candy, sour gummies and salty licorice. Bubs foam and sour candy and Cloetta's Ahlgrens bilar, marshmallow-foam cars, are well-known examples.